Shezan International Limited Essay Example for Free

Shezan International especial(a) EssayIn 90s or earlier people hadnt liked such drinks e.g. cold drinks, juices make by companies, at that measure people had preferred fresh juice,sattu,sardai, jam-e-shireen etc in summer. But later in that location is new trend comes in exist that is coke and Pepsi become more prominent in food market or among the people. To compete this market indirectly, different companies made focus on manufacturing juice like shezan, country, snuggle etc. Although juice line of shezan is going well, it has enough market shargon but in finishing 5 years shezan introduce its two products Quench in contention of tang and shezan syrups in competition to qarshi syrups. Strategy in Action Organizational Culture Shezan International has excellent organizational culture. The culture is truly(prenominal) professional but yet very enjoyable, the environment is very easy and casual. Shezan international gives lot of wideness to its junior employees and seniors are always ready to listen to their juniors and are also willing to act upon their advices and suggestions if considered feasible. Employees are free to pursue and select their goals and objectives and HR department is always there for employees to provide them with the best guidance.The antecedence is always given to the job by the staff. The employee hammering there declares Shezan international a best fundament to work in and to make a reputable name in the corporate market, with a very open career aheadOrganizational Structure of ShezanHuman resources steering Human resource management involves the training and development of workers and employees in order to increase their productivity and efficiency.For this purpose company make their employees to work with the seniorworker to get the experience, apart from this on-the job training, they haveseparate training program for new employees. The company has goodplanning, quality control systems and rising orientation, which al thoughdoes contribute directly in value addition and increase the effectiveness of whole process.Long-term goals and Objectives As our company produces variety of juices with competitive market prices to make market stable for long period of time and company has expanded its production capacity and exports. For long term objective company set units in different cities for the comprehensive range of production in the fruit processing field in Pakistan illuminate Level StrategyShezan uses related diversification strategy to grow its business. Shezan is owned by Shahnawaz group of industries. Shezan buys slit from the shahtaj sugar mill,owned by Shahnawaz group. Shezan have its own fruit farms to fulfill its needs.Shezan also have its own berate storage to store the raw materials. These all related diversifications provide Shezan an edge over its competitors. Shezan creates value for its customers by providing quality and rich in taste products.