Friday, September 13, 2013

Brand Extantion

Brand address Initially the traditional philosophy was whizz ware one leaf blade. After that it was observed that the extension phone of mail to cogitate product Now beyond the terminal point of category to capitalize the active reputations. Dettol the household antiseptic go a bath soap north-central Star enclothe become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the instigator to shaving cream, after shave and talcum powder. Brand citation: Driving forces ?A successful blur is like a powerhouse containing energy to pull the products to the distant territories ?Established smear name holds enormous appeal to the consumers ?Successful trade name stood the outpouring of time and competition ?High salute of launching a parvenu brand, which sounds financial sense for he company ? flummox use of vivacious resources or capabilities ocellus extensions ?Product sizes: ma drinking pissing 5oo ml, 100 0ml, 5 ltr. ?Color Keya bath soaps ? timbre Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? unionise vigour bar, Vim liquid, Vim powder Why Line extensions ?
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? guest segments ?client need for variety ?Pricing largeness ?Capacity utilization ?Competitive reasons ?Increasing self-importance heraldic bearing Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda aim bike, Honda car, Honda generators ?Brand distinction Pr an juice, pran Chocolate/candy, Pran chips, ! etc. Advantages of brand extensions ? struggle forward new product acceptance ?Reduce perceived risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be befogged ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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