Introduction
The state known today as the degrade of Ireland seceded from the joined Kingdom in 1922 (Wikipedia, 2006). Until the 1990s the country experienced beggary and emigration. Northern Ireland is a completely sepa array country from the majority rule of Ireland. In 1921, a decision was made to exclude from the salve State six of Irelands 32 countries--those in the Northeast which had the virtually substantial Protestant populations (Executive Planet, 2004). Irish governments have attempted to flux Northern Ireland with the Republic of Ireland but argon still battling a peaceful unification. This analysis will address the Republic of Irelands marketing environment, which will include the countrys demographics, social, cultural, political and technological influences and economic influences and status.
Demographics
The Republic of Ireland (Ireland) is a small country that occupies five-sixths of the island of Ireland consisting of approximately 26,600 square miles of land situated in the North Atlantic Ocean, west of gigantic Britain. The population of Ireland is 4,062,235 with over 40 percent of the population residing inside 100 km of Dublin, the countrys capital.
According to the World Fact Book, the median get on with in Ireland is 34 years as of 2006 est. Age bodily structure is:
* 0-14 years: 20.9% (male 437,903/female 409,774)
* 15-64 years: 67.6% (male 1,373,771/female 1,370,452)
* 65 years and over: 11.6% (male 207,859/female 262,476) (2006 est.
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Birth rate is 14.45 births/1,000 population and the death rate is 7.82/1,000 population (2006 est.)
Social/Cultural
Leprechauns, four-leaf clovers, Guinness Stout, and lush green countryside come to mind when champion thinks of the Emerald Isle. The official language of Ireland is both Irish (Gaelic) and English, with English existence the predominant language spoken today. All schoolchildren are taught Irish and English in elementary school, and advanced course are carried throughout latter grades. Religion is an important part in the...
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