Article Analysis Credit Unions

Week 1 Article Review

Do most companies have a maneuver component part within their organization? Mary S. Gilbert wrote an clause in the Credit Union Management about how identification unions induce life at work for the employees sportsman. Their philosophy was that if the employee likes the harvest-tide they represent, then he or she leave be much productive for the company which in turn helps drive much revenue. We are going to look at how the marketing departments for a few credit unions developed a plan to make the work environment playing period and exciting. Also being discussed will be the tactics they used to move towards the fun factor.

The credit union marketing departments research their tar pack audition every time they release a campaign. They found that in order to encourage customers to buy their product, it needs to be fun and exciting. If the employee who is presenting the product to the customer does not think the item is fun an exciting, that will come across to the customer. So, marketing departments are pickings extra efforts to ensure all employees understand the corporate mission, policies, ancestry goals and spick-and-span programs. The results from doing this increased employees job satisfaction and increased performance, and in ending results increased employee retention. The biggest question that every employee and consumer has is Whats in it for me?



By answering that and adding the fun factor to the workplace makes the employees a damp marketing tool to help direct the customer in the right purchasing direction.

The first tactic used was by Dominion Credit Union during their release of a new mortgage product. A vice-president of the company dressed up in an outfit known as Mortgagebot. They mocked up a hale conference and swear-in for Mortgagebot and there were questions by employees on the...

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