Tourism Case Study: Universal Studios

touring carry Case Study Universal StudiosThe main objects of writing the report ar to do a facial expression bailiwick on how the usual studio apartment apartment apartment apartment apartment apartment apartment is up to(p) to attract the local and touring car into put into the arrange. The report would crest wherefore common studio is able to do so and their rummy features attracting the round(pre nominated) phaeton and local into investing it. How they argon better than their adversarys (escape question putland) or how argon they in a way inferior to their competitor using the swot analysis. How is at that place a nobble in the touristry in capital of capital of capital of capital of Singapore delinquent to the ecumenic studio.Understanding how worldwide studio is being established and their importance in bringing revenue to Singapore trade and helping in the raise of touristry.The report would be ground on my first hand observation in how the co mmon studio works and came to it success on my first hand observation, making a call discomfit to the comprehensive studio touch off myself and savor in the sight of the tourist and local why is the determine cost deviation and investing in by termination in that location. Approaching my familiaritys who had been there for their re wads regarding ecumenical studio and how do they feel ab come in the piazza for a better sense opposite than my own bias view or doing a check up on on how they concourse feel about commonplace studio. Interview my friend who is working there to exhaust a cleargonr picture of universal studio and what they does their day-by-day routines contains of maintaining the fertilise of the state every day.What is a universal studio?Universal studio is a national green built to raise touristry in Singapore. The theme pose is located at Sentosa at bottom Resort populace Sentosa. Genting group was the unrivaled bidding to build a second in tegrated resort in Singapore. On 19 April 2007, the experience of create the Resort World Sentosa ( RWS ) was commence. After few years of pull and the pose was then opened to human beings at 18 bump into 2010 recently. The universal studio brings about lots of wonderful attractions bringing 24 characterizations themed rides and attractions experiencing bleak rides and shows ground on mega pretend hits. It is both locally and tourist enticing wander for Singapore to build upon.History of Universal studioGenting group was the investor that came to bid prosperedly upon building integrated resorts in Singapore located at Sentosa. Commence of building the RWS and universal studio starts on 19 April 2007. The park was finally opened on 18 work 2010 upon three years of construction. The park was opened for sneak preview during the Chinese New Year period to promote and let the mess recognize about the butt and great place to spend for the modified occasion. vacate previe w week started on 14 to 21 February 2010 from 5pm to 9pm every night. The park was opened for sightseeing excogitations as none of the rides is operational which serves the purposes of promoting and tempt the pack to see how great and wonderful the place was to be spread virtually anticipating the official open of universal studio and invest upon the place. Visitors strike to correct 10 dollars solely to goes in the visit the long awaited universal studio. Also, team members atomic number 18 al let looseed to bring their families to visit the park before the public argon allowed to do so.After the official open, some of the attractions would be opening later at a different timing due(p) to b ar(a) construction and safeguard of the people. The largest wraping wave coaster has been hailed due to the safety and occupations they encountered when the ride is opened.Achievements of universal studioUniversal studio has brought about some attractions and rides which is availab le in a nonher(prenominal) countries and brought it butt to Singapore for the locals. Local people are able to enjoy the attraction which bottom be constitute in new(prenominal) countries locally. Each ticket would cost about 62 dollars for weekdays and 72 dollars for spend for adult pass. With such a costly ticket it provide surely bring more than(prenominal) income for Singapore. The place consists of 30 restaurants inclusive of food button carts and 20 unique retail stores located all over the park. 7 zones of movie themed human race and 22 attractions have been designed.Not just now are they able to access the Universal studio, they are able to venture into the sentosa island which similarly serves the purpose for tourist attraction. It has brought the best movie themed attractions packed within the sevener zones to life. Attracting locally and tourist into the dazzled place packed with fantasy for and both children and adults where they have been wishing for.It has brought about entertainment to people and turning moments to durable memories of people who visited there. on that consign would be themed hotels available to cater the needs of people and their choice of preference. It has successfully brought Singapore a unique theme park which is the only one found in Singapore.Aims of Universal StudioIt has successfully brought Singapore a unique theme park attracting lots of tourist and locals to visit it. Their aims for market are to bring touristry and economical of Singapore to a greater uplifted. It is to maintain quality service and entertainment to those who visited it for endure memories. Hoping they would be back to visit the place again on their neighboring trip back to Singapore.What is so unique about Universal studio?The unique points about universal studio is the 7 zones of movie themed world which has brought movies characters alive giving visitors memorable visit and trip making to specie nonrecreational worth spec kle.The 7 zones of themed world consist of The Lost World, distant Far extraneous(p), Madagascar, Ancient Egypt, Sci Fi City, Hollywood and New York. All these places are built upon the movies themed and blockbuster hits. The place constructed is based on the movies featuring characters appearances, shop and dining areas bringing the movie to life.Firstly, The Lost World is divided into two areas Jurassic Park and Waterworld. Featuring both two movie blockbuster hits which are popular among the people. The Lost World helps people to get to know more about dinosaurs and seeing the movies advance alive before their eyes. There are rides featuring the perspective of dinosaurs and how it is deal to be surrounded with dinosaurs. Rides which consist of the bird eye view of the place, and some thrill river raft ride ensuring us to be soaking wet at the of the ride. Waterworld is a water based attractions where we squeeze out get to see stunts, f in good revisionening explosion li ve in the water show.Far Far Away land is a movie themed place inspired by dreamwork animations primarily featuring Shrek and the rich fairy twaddles life. Knowing the characters that living within the fairy tale walls coming to life. Shrek house was being build and there is Shrek 4D featuring a terse and realistic movie where we atomic number 50 actually feel the action right from the seat in their short fairy tale adventure. Junior roller coaster is available to for riding too.Madagascar is excessively one of the dreamwork animation inspired theme zones where it features the dense tropical filled with wonderful characters of Madagascar in the movies. There is a merry go round where we discount ride it to be feel same surrounding the Madagascar character and erst again be like a child. Unfortunately non all the rides is opened there which give bring people to goes back next time when it is opened so as not to miss any wonderful attractions there.Ancient Egypt is a place fe aturing ancient pyramids and archaeologist site appearing in movies like the mummy similar to it. Roller coaster is the most exciting rides in the universal studio aside from the huge roller coaster which is not functioning bank further discover. It allows us to feel the fire and actually knowing more of ancient pyramids.Sci Fi City is a place featuring the modern place of people where future place would look like base on our mettlesome technology nowadays. It is also where the two major roller coasters situated at. It is rightful(prenominal) basically for sightseeing purposes since most of the attractions are closed due to safety issues.Hollywood is a themed place which features the Hollywood boulevard where dynamic architecture, bay wreath trees and walk of the fame. It features shows like where universal monsters in a rock and roll musical performances bring joy to visitors. It is also the place where most of the shopping rear end be through. Many iconic Hollywood boulevar d.New York is a place where the sidewalks and classic landmarks are being featured. There are frontal set of movie scenes for real time movie productions. Where there are attractions that showed us how the movie is being produced and how tedious the actual filming would be bringing a spectacular effect for the movie screen.Thus, all the 7 zones and attractions made up of universal studio make it uniquely special and the only theme park found in Singapore.Difficulties faced collect to the technical problems, some might feel that the park is not up to expectations. The major rides are not operational till further notice might be turning some visitors down into visiting the place for the time being. Not all attractions are opened which states coming soon. Thus, some might trust to wait for awhile when everything is working to make the trip and funds worthwhile instead, paying 5 dollars for afterwards hours to go in for some sightseeing. Furthermore, the ticket might not be availabl e on the spot as there is limited admission visitors need to give in advance with internet. Some might not want to go about the fuss booking the ticket and stuffs.Strategies ( mug up )SWOT AnalysisStrengthsUSS is located in the City State of Singapore comfortably accessible and at the crossroad of major air traffic flow that can direct a huge potency market to the Studio.It has a very strong appeal to visitors and tourists, as Universal Studio is already a well-known Branding internationally.The individual attractions, shows and rides within USS are real world-class and offer unparalleled fun and enjoyment to the visitorUSS is an cardinal component within a newly-developed Integrated Resort in the waste Island of Sentosa, that include casino, conventions and meetings, hotel and FB. Each area can draw on all(prenominal) other to generate more business and increases revenue which could eventually nominate to Singapores growing economy.WeaknessesUSS needs to keep improving a nd creating new attractions, rides, performances etc to bring go back visitors back and sustain visitorship numbers.USS is bluely dependent on tourists visitors to sustain its daily visitors.The admission charge is relatively high and will be a major set-back to visitors.Visitor numbers are currently high every day, so there is a need for advanced bookings of up to a week to ensure getting admission tickets for a favored visit date. However last-minute plan to visit USS may ensue to tickets being sold out and thus people wanting to go would be disappointed.USS requires high operating and maintenance costs and will pass numerous years for the investor to recover its come up investment.Opportunities1. The regional market potential is huge for USS. Strong economic growth in the region will lead to better spending. This will result to more tourists arrivals at Singapore, and USS.2. The Singapore Tourism Board has set high target for tourism visitorship targeting to hit 15 million visitors by 2015. USS is thus able to capture a huge amount of this number as it is a major tourist destination for these visitors to visit.ThreatsEconomic downturns and recession when it happens, will detrimentally affect USS in a big way, since traveling and spending will drop due to such poor economic condition.New players and neighbouring countries will try to replica the success of the Integrated Resort concept and develop their casinos, theme-parks, hotels. All these will present a threat to USS as visitors are drawn away from it.Competitor ( Escape theme park )Escape theme park is an outdoor park located at Downtown East, Pasir Ris. It is not a theme park where fairy tales came alive like universal studio. exactly a normal park consisting of families and thrills rides catering for all ages. nevertheless the park is only available on Saturday, Sunday, primary and secondary and public holidays unlike Universal studio which opens daily. It is catered more for locals as th e going to the place is a bit troublesome due to have to change bus going down there. Many tourists might not know how to get there. yet universal studio is practically simpler due to the monorail operate. Also, the operation days go on weekends and public holidays which make lesser tourist visiting it as they are not able to go in the theme park during weekdays as weekends might be packed and there might be a lot of queues for the rides.Surveys resultsDue to the rejection of my email to conduct my interview for universal studio, i decided to conduct a watch over on universal studio to ask them about their views to have non bias and a clearer wisdom of the theme park. Knowing how it actually attract the people there and why universal studio is able to bring a greater heights in both tourism and economically. There are a total of 6 questions being asked where.Firstly, do you think that it is worth the money going to Universal studio? The objective of this question asked is to see the result if how many an(prenominal) people think that a costly admission ticket of universal studio is worth taking a trip down to. Thus, if many agree with it, it delegacy to say that universal studio has successfully captured the concern of people thinking of going there and the admission ticket is valued for money, and worth the price for going there to visit.Through the come, i have concluded that a majority of the people do feel that it is worth the money going down to the Universal Studio Singapore. Whereas on the other hand, some find that it may not be worth it.Secondly, if money is not a factor would you visit universal studio for once? The objective of the question is to assume if the admission ticket is affordable for everyone, are they willing to spend their time visiting the place for at least(prenominal) once.The survey result obtained is most people would certainly go to the place if money is not an issue to them.Thirdly, what do you think of the service of universal studio? The objective of the question is to ask about the service they provided is it was comforting to bring a good reputation to the tourist and locals to make them visit the place again.Majority of the people voted for average. Which means that the service provided have retinue for improvements thus, bringing greater income for Singapore.Fourthly, for those who had visited universal studio what is your comment about? The objective of the question is to ask those people who had visited there to talk about their view of it and word picture of Universal studio have left for them.Some of the people had great reviews about universal studio and said that they would visit the place again. Due to their great ambience and atmosphere it had created, it is worth the trip down the place. There is several different themes all found n one place.But some said that it was not really up to standards, as not all rides are operational. Thus, it became a disappointment to them as the y are not able to ride all when the admission ticket is costly. Thus, they should have the responsible to ensure all rides are operational before opening.There is also a comparison between Singapore universal studio and other countries. Singapore one was small as compared to others hence teensy-weensy rides s available. But the effort is still there for making the only several themed theme park found in Singapore.Fifth, for those who did not go Universal studio before what are your views about the place? The objectives of ask the question is asking about what impression does Universal studio brings them. To ladder if they would ever wanted to visit it.Most of them have said that the impression that the universal studio brought was expensive and glamorous. It is a fun and exciting place to go but definitely a price to pay. It is a place where cartoons and fairytale came alive, a different theme park found in Singapore. It seems to be made a tourist attraction and point. But the pr ice is still a bit high and has to consider as there might be crowds whereby one could not be able to cease all the rides in one day as the park clams operating at 7. But more choose to go there once after it is fully operational to make the money paid worthwhile.Lastly, how would rate universal studio? The objective of the question is to ask if after all Universal Studio is worth the money and time to go.A lot had chosen that it is average and it depends if they want to go a not due to money factor and facilities of the park. Coming up next is up to expectations and worth going. Thus, most people are liable(predicate) to go if the facilities are all open bring a greater income for Singapore and tourism rate. Full facilities are more appealing to people than current facilities. This means that there might be more people and income after the facilities are fully open.This survey had served its purpose of surveying the response they thought of universal studio. With the survey resu lts being positive, it means that Singapore is success in building universal studio. Thus, with a positive response it means that people are attracted to it investing in the place which serves the purpose of tourist attraction point and contributing to economy sector of Singapore is a great success. coatingBased on my first hand observation of the universal studio, USS has been successful in appealing to the general public as well as tourists. It has been contributing a significant amount of revenue towards Singapores economy by the tourism sector since its first launch. It basically appeals to a wide market segment and thus that is one of the reasons for its success. I personally find that through such world-renowned tourists attractions, Singapores economy will be impacted in a positive way for many years to come.Seasonal tourism in Azerbaijan Patterns and effectsSeasonal tourism in Azerbaijan Patterns and effectsThe main purpose of this thesis is to embark on seasonality resear ch in Azerbaijan, which has been neglected due to several reasons, for example, lack of sufficient data and interest from the industry. The lack of foregoing studies regarding seasonality in Azerbaijan furnishes referenceality to this thesis. The research seeks to find out seasonality patterns in capital of Azerbaijan, the causes and effects of seasonality and attainable actions against it. It must be also noted that Azerbaijan is at the beginning of tourism development and seasonal patterns are likely to change over the years thanks to huge investments and far-reaching changes.5.1 General findingsIn order to prepare supposed foundations of the research, a wide-ranging literature review has been performed. Main causes of seasonality natural, institutional and other factors were elucidated. The impacts arising from seasonal patterns were depicted. At the end of theoretical groundwork management strategies were precondition. such(prenominal) theoretical foundation helped later t o investigate the seasonality patterns, causes and effects and develop a schema in Baku against seasonality.Having established conceptual framework, an empirical study has been under puzzlen in order to explore seasonality in Baku. The research area, Baku, Azerbaijan was introduced. In order to answer raised questions, a survey with both quantitative and qualitative questions was designed. The questionnaire was emailed to a total of 83 accommodations and resorts operating in Baku. However, 27 emails were bounced back and considered as non-delivery. 12 respondents filled in the questionnaire and returned. In spite of low response rate and indisposition of businesses, the answers provided important data which facilitated addressing the research problem.The survey revealed many facts which were not clear before this research. Based on survey results, the research questions were answered. It was found that autumn, spring as well as Novruz holiday was peak season for accommodations in Baku. Summer, winter and New Year display are low imply season. Most accommodations operating in Baku do not suspend their operations in off-season period. However, their income substantially falls. term majority of accommodations increases prices in high demand season, slightly less than half keep the prices the same. Pricing is also used in low demand season, this time through reductions. It must be noted that most respondents found price decrease practical for tackling with seasonal fluctuations. Though not expected, none of respondents dismiss employees during low seasons, as they do not hire fly-by-night workers but keep stable personnel. The results also cleared that contrary to the inherent assumptions, seasonality does not affect the quality of services in accommodations in Baku. It was discovered that the accommodations do not have any special offer or strategy regarding seasonality, apart from price decreases, which should be counted as discount instead seasonality measure.The main causes of seasonality in Azerbaijan were also established. Climate and weather patterns and also lens hood competition with other countries were found as crucial factors. A potential strategy against strategy should include price decrease from businesses, offering new services, finding new markets and also government support to tourism businesses, which can take place in different forms, such as task cuts, loans, marketing activities abroad and etc. Furthermore, the government should diversify tourism services in Baku and all over the country, and especially develop winter tourism. Though Azerbaijan is already offering sun and bound tourism, the quality and environmental issues do not permit attracting huge number of international tourists. politics can also play a role in break up holidays end-to-end a year and rid of high seasonal concentrations. Besides, seasonality can also be positively utilized for educational purposes, especially given the fact that mo st tourism personnel lack adequate instruct in Azerbaijan.The overall impression from survey is that Baku experiences a strong suit level of seasonality. There are many facts that justify this statement. First of all, the businesses did not unanimously consider seasonality as a problem for themselves. One poop of the respondents either did not agree or were uncertain. Secondly, the overwhelming majority do not shut down during low seasons. Thirdly, employee dismissal, which is deemed as serious problem arising from seasonality does not take place in these accommodations. And finally, these businesses did not confirm the negative impact of seasonality on the quality of their services. All these arguments provide ground for the resultant that Baku undergoes only an intermediate level seasonality. The reason is that Baku as a city has many advantages. It is a capital city, with the biggest international airport, and also business centre of the country. The city has a lot to offer t o tourists due to its cultural and historical heritage as well as location. It can also be argued that the tourism potential of Baku has not been decent utilized. For example, though Baku can be an international sun and beach destination in summer, it is far from this. Even international tourists prefer change of location to Baku in spring and autumn in order to avoid high temperatures.The findings of this thesis can be used both by academic circles and also professionals. This study can serve as a source for researchers, especially for those who investigate seasonality or explore tourism in Azerbaijan. Seasonality is closely related with demand forecasting. By exploring the subject matter the businesses can also benefit from seasonality research in many ways. For example, the businesses can well-nigh calculate guest numbers based on demand forecasting, take steps to lower the imbalance between seasons.5.2 Limitations of the study and further researchThe research has come with sev eral limitations. First of all, the survey was carried out only among accommodations and resorts. It is obvious that the list of accommodations operating in Baku is not complete, though the one used is much more wide-ranging and broad in comparison with other sources. Albeit email was sent to 83 businesses, 27 of them outright bounced back and the same happened with follow-up emails. Some of these emails were traced to other sources or the website of accommodation, if any. Moreover, while tabulating results, 56 accommodations were taken as whole surveyed population.Secondly, the results of survey among accommodations cannot be good generalized to the whole tourism industry of Baku. Therefore, the findings of this research may not agree with the results of similar survey among other tourism businesses in Baku. peculiarly tour operators and travel agencies can bring about a whole different seasonality patterns, causes and effects. While the use of accommodations by local people is likely much lower than international visitors in Baku due to high prices and stay at relatives place, accommodations mainly provide information on inbound international tourists. However, tour operators and travel agencies operate different kind of businesses throughout country. Their services are widely used by outbound tourists, which in this case are local people. Since the seasonality patterns between inbound and outbound tourists can considerably differ, there is a probability that the seasonality patterns of accommodations can also importantly disagree with that of travel agencies, tour operators and other tourism businesses.Thirdly, the answers to the quantitative questions were of nominal and interval scale. However, these scales do not provide precision for making a decision (Colton and Covert, 2007, p. 80), such as determining the level of seasonality.Finally, although the respondents have in most cases shown their names and positions while returning the questionnaire, i t is unknown that to what extent the answers are correct. Names or even positions do not tell much about the knowledge or capacity of the person who filled in the questionnaire. Therefore, a close look at the businesses such as face to face interview could provide more reliable data. Furthermore, since respondents usually show reluctance with regards to qualitative questions, quantitative questions with answer options were extensively utilized in questionnaire. However, in order to make in-depth analysis of the issue, qualitative methods should be in place. But comprehensive qualitative answers could be obtained through interviews instead of email affiliated questionnaire. Moreover, a higher response rate could be achieved in case of interviews.Apparently, a totally different seasonality pattern could be found out in other regions of the country. Hence, the results cannot be extended other locations. However, there is an outcome need for raising seasonality issue and addressing t his concern in regions, even more than Baku. Other cities and tourism spots are likely to incur a higher seasonality level than Baku, as they attract less international tourists and focus on summer tourism activities.Further research should be done to exactly calculate the seasonality level in Azerbaijan, Baku and other regions, based on the monthly data provided from the State Statistics Committee, when available. Most researches on seasonality are quantitative and ascertain seasonality level by computing Guini coefficient, seasonality ratio and/or coefficient of seasonal variation. However, to date the tourism figures have been collected on a yearly basis rather than monthly in Azerbaijan. Therefore, exact computation of seasonality is currently not possible. Furthermore, decomposition based on country of origin and other criteria should be performed, which will help to tailor a strategy in accordance with more detailed seasonality patterns. Subsequently, the effectiveness of the se strategies can be examined in other studies. A research on forecasting tourism demand would also be very useful, particularly for businesses.