Sm Swot Analysis

EXECUTIVE SUMMARY TELENOR it is a multinational lodge of Norway. Norwegian tele talk was Established in 1884. with the passage of time it introduces three more than tele intercourse corporations. In 1995 it changed its realize to telenor. It has its telecommunication network in arrangeive 12 countries. Has a very lead and strong coif in its food securities industrys, which are multidimensional and international. Its strengths are its methods of innovation, its dandy will social responsibilities, and its huge market. Weaknesses are weak helpings in Asian countries, lack of diversification.It availed the probability of easy core and credit sacramental manduction, introduces bustling tv for the starting line time, gives the service of location recognition. Threats are its topical anaesthetic and international rivals. Its main threat in Asia countries lies in difference in culture. Swot abbreviation The study of inner(a) and external environment is an important part o f the strategic planning process. milieu has two factors i. e. external and internal. environmental factors internal to the unassailable are Strengths S or weaknesses W. outer factors are classified as Opportunities O Threats T. So the summary of these quartet factors is abbreviated, called thrum analysis. What is good in the present is Satisfactory, good in the prospective is an Opportunity corked in the present is a Fault and bad in the future is a Threat. This was called the SOFT analysis. ? The SWOT analysis is an extremely workoutful nib for understanding and decision- devising for all sorts of situations in line of reasoning and organizations. ? SWOT Analysis is a simple plainly powerful material for analyzing iodins participations Strengths and Weaknesses, and the Opportunities and Threats one face. SWOT Analysis is a tool for auditing an organization and its environment. It is the first stage of planning and let marketers to focus on key issues . ? infixed A NALYSIS In this we study the capabilities of organization. This brush aside be befoole by examining and analyzing organizations strengths and weaknesses. ? EXTERNAL ANALYSIS It is actually the study of external environment of organization. In it we identify those keys which bring opportunities for your organization and those points which create threats or obstacles to our performance. SWOT ANALYSIS FRAMEWORK Environmental Analysis / Internal Analysis External Analysis / / StrengthsWeaknesses OpportunitiesThreats SWOT Matrix here(predicate) a question arises that What are strengths, weaknesses, opportunities and threats? STRENGTHS A firms strengths are its resources and capabilities that buns be used as a rear end for developing a competitive good. Examples of such strengths accept A tonic innovative product or service. Strong brand names. Good paper among customers. Cost advantages from proprietary experience-how. Exclusive acces s to high grade earthy resources. Favorable access to diffusion networks. Location of your worry. Quality processes and procedures. Patents. Special market expertise. Any other(a) aspect of handicraft that adds value to product or operate. Weaknesses The absence of certain strengths whitethorn be viewed as a weakness. For example, from each one of the following may be considered weaknesses Poor pure tone products or services. A weak brand name. Poor reputation among customers. High cost structure. pretermit of access to the best natural resources. Lack of access to key distribution channels. Location of your business. Un antitheticaliated products or services. Lack of patent protection. Lack of merchandise expertise. In some cases, a weakness may be the throw side of strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that adversarys do non share, it excessively may be a c onsidered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment. Opportunities The external environmental analysis may reveal certain saucily opportunities for profit and growing. virtually examples of such opportunities include A developing market. Moving into new markets for improved profits. A market vacated by ineffective competitor. An unfulfilled customer need. Arrival of new technologies. relaxation of regulations. Removal of international trade barriers. Threats Changes in the external environmental also may present threats to the firm. Some examples of such threats include Consumer tastes changes or shifts by from the firms products. Substitute products. New regulations. increased trade barriers. A new competitor in your home market. Price wars with competitors. Competitors superior access to channels of distribution. advance(a) products or services by competitor. THE SWOT ground substanceTo develop strategies that fruit into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below SWOT / TOWS MATRIX Strengths Weaknesses S-O strategies W-O strategies Opportunities S-T strategies W-T strategies Threats S-O strategies employ opportunities that are a good fit to the attach tos strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its pic to external threats. W-T strategies establish a defensive plan to prevent the firms weaknesses from fashioning it highly susceptible to external threats. REASON FOR CHOOSING TELENOR ? Telenor is a Multinational corporation having a vast scope and a wide-cut go to be discussed. ? Its growth rate in the telecommunication world is very impressive. ? We can study both of its markets i. e. National and International. ? Being a stud ent of MBA we should carry a company for discussion which completely satisfies the topics required by the project. So is there in it.History of Telenor THE INTRODUCTION OF THE TELEPHONE The years of 1855 to 1920 was a pioneering period in the history of Norwegian telecommunications. During two generations, the Norwegian nightclub experienced the introduction of three new means of communications the telegraphy in the years of 1850, the tele band around 1880 and wireless telegraphy wireless telegraph at the turn of the century. NORWEGIAN TELECOM TO TELENOR In 1994, Norwegian telecom was established as a public corporation. One year later, it changed its name to Telenor. In December 2000, Telenor was partly privatized and listed on the stock exchange. INTERNATIONAL growthTelenor has undergone momentous change as a group from being a strong, national operator with significant international holdings to becoming an international, world-class provider of ready communications servic es. MANUAL TELEPHONY TO AUTOMATIC NMT Manual smooth telephony services were introduced in Norway in 1966, as a precursor to the automatic Nordic Automatic Mobile Telephone (NMT) system, which appeared in 1981. Its digital successor, Global System for Mobile (GSM), was introduced in 1993, and third generation vigorous network, Universal Mobile Telecommunication System (UMTS), was launched for commercial use in 2004. Introduction to telenor Products Telenor is Telecommunication Company of Norway.It provides its services in field of communication in form of following three products 1. Mobile Operations(Connections) 2. Fixed cable length 3. Broadcast Rivals Telenor is a multinational company. It is strong spread all over the world. Rivals of telenor in different countries are Pakistan BangladeshMalaysia Thailand MobilinkAktelMaxis AIS UfoneBanglalinkCelcomTrue move WaridCitycellThai Mobile PaktelTeletalk Instaphone zong NorwayDenmarkSweden NetComTDC MobilTeliaSonera ChessTeliaSoner aTele2 Tele2Tele23 VenteloHi3G HungaryMontenegroSerbiaUlkrainRussia T-MobileT-MobileMTSUMCMTS VodafoneLifeMegafon Beeline Markets & OperatorsTelenor has merge into three business areas. Telenors erratic operations are masking 12 countries and 3 regions. Its company name is different in different countries. The markets of Telenor in different countries in percentage with other rivals are as follows Telenor is the leading provider of fixed-line telecommunications services in Norway, with a strong position in the growing broadband market throughout Norway, Sweden and Denmark. Telenor is the leading provider of television and broadcasting services to consumers and enterprises in the Nordic region, measured by subscribers and revenues. Vision Vision of telenor is to be the leading telecommunication company of world. finis Telenors primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. Telenor strive to be a driving force in creating, simplifying and introducing communication and content solutions to the marketplace. Mission Statement Helping people to Communicate Telenor focus Philosophy Telenor considers good merged judicature to be an essential tool for achieving their vision, value creation and strategic goals, complying with their values and for maintaining good somatic culture. Furthermore, good corporate governance is imperative for credibility and for access to capital.Telenor corporate governance includes openness and transparency towards the companys owners, the Corporate Assembly, the Board and chemical group Management, as well as other interested parties such as the separates employees, customers, suppliers, creditors, public government and society in general. Responsible Corporate Culture to Secure evaluate Creation Rules and procedures provide Telenor with a sound platform for good corporate governance and for the further maturation of a positive, responsible and healthy corporate culture. The Group Management is responsible for ensuring the existence of internal rules, procedures and structures that can expeditiously secure value creation for all stakeholders and where authority and responsibilities are clearly set out and mutually understood. Rules and Regulations Telenor is subject to Norwegian rules and regulations in countries in which the Group conducts business.Telenors shares are listed on the Oslo Stock Exchange. As an issuer of shares, the company must comply with the Norwegian rules and regulations. Being a multinational company it also follows the law of country, it is in. Corporate Assembly Members Pursuant to Norwegian law, Telenor has a Corporate Assembly and a Board of Directors. Organization Map of Telenor pic strategic Plan Telenors main strategy is to focus on subscriber growth in busy operations and to increase overall profitability by combining Group industrialization with local drive and responsiveness. Further, to develop l eading position in the Nordic region with a broad range of communication services.This strategy implies the following focus areas To strengthen position as an international mobile operator Telenor destine to continue to strengthen mobile industrialization mobile operations by obtaining take for over selected mobile companies. Control is essential to benefit from cross-borders synergies, such as scale in procurement, to develop new services and implement best practices, to improve useable efficiency and to increase overall profitability. They intend to manage their non-strategic investments as monetary investments and try to exit from international mobile operations where they can non obtain control over time. To strengthen position in the Nordic regionTelenor intend to continue to streamline their mobile and fixed line operations in the Nordic region by exploiting the benefits resulting from economies of scale and cross-border synergies. To be the leading provider of communicati ons services in Norway Being the leader in a broad range of services in both the residential and business markets in Norway, Telenor seek to improve profit performance in the mobile and fixed areas by introducing new services and through a wide range of cost-cutting initiatives. To continue to be the leading distributor of TV services to consumers in the Nordic region Telenor will continue to develop new opportunities to strengthen their strategic position as a leading distributor of subscription- mingyd television in the Nordic region.They focus on attracting new subscribers and increase revenue per user by providing attractive content and new interactional services . SWOT ANALYSIS OF TELENOR STRENGTHS OF TELENOR Telenor is a multinational company. It has its branches in 12 different countries and mostly holds the market of many countries. Telenors strength lies in its management tacts and the fact that it is spreading it market all over the world. Some of the strengths of teleno r are METHOD OF INNOVATION Most of the innovation in telecommunications to twenty-four hour period doesnt happen in laboratories. It happens and evolves in a highly high-powered interplay between user demands and technological advances.Telenor does innovations in the manner explained above and pull round most of time in as it is the best way one can move forward according to its environment. GOODWILL THROUGH kind RESPONSIBILITY Telenor currently has a good understanding of how its activities, products and services can impact on the environment. Telenor are committed to preventing or minimizing those impacts. The following act of telenor create goodwill among the government and people in sense that they know their responsibility towards the environment and are try to make the environment drop out of pollution. MARKET Telenor is providing services in 12 countries across the world in Europe and Asia. Telenor users in the world are more than 147 million people.Telenor is change ma gnitude the local competitiveness of mobile operations by taking advantage of global joint competence and scale. RECYCLING OF MOBILE PHONES Mobile phone recycle is a key area. Telenor recycles tens of thousands of mobile phones through its recycling programmes in Hungary, Serbia and Norway. Telenor are currently working on a permanent recycling programme that will encompass all of markets. POWERING BASE STATIONS BY RENEWABLE ENERGY Telenor is currently testing hydrogen, wind and solar naught as power sources for base stations. A promising result is that these renewable capacity sources produce more energy than is required to power the base stations.This excess electricity can be used to benefit local communities in the future. To achieve this, Telenor will depend on strong partnerships with energy providers. Telenors renewable energy effort is an investment that will consider network stability in a future where the supply of electricity may be unreliable and expensive. Weaknesse s SERVICES In Pakistan service of Telenor is not up to the mark. Telenor does not provide coverage at all areas of Pakistan. Signals of Telenor in many areas are weak. Rates of Telenor are very high if packages are not activated. Packages like djuice makes sms very cheap but increases call rates. NO DIVERSIFICATIONTelenor no doubt is developing day by day and progressing but it is dealing in just one type of business that is telecommunication. Its rivalry is increasing fast still Telenor is not diversifying toward other business. OPPORTUNITIES lightheaded LOAD Telenor introduced easy load as well as sharing of credit. This was first time introduced in Pakistan that a person can load credit of only Rs. 10 or more than that without buying a card of Rs. 100. As before this, there was only the system of pre compensable cards. So it became easy and convenient for all to load credit of how much they want. MOBILE TV Introduces mobile tv first. No network other than telenor felt the need and importance of it. It was an innovation and attracted people a lot. The development has revealed that this was the right way to go. Norway is one of the worlds leading nations, when it comes to developing mobile services. This is not least due to the cooperation between mobile operators and service providers says, director of the External Service Market Department . PAYMENT OF BILLS In Bangladesh, people without a bank account can now pay their electricity bills safely and conveniently through a new solution based on mobile communication. They dont even need their own mobile phone. In Draymen, Norway, homecare nurses can do their office work on a mobile PDA, allowing half an hour of extra time for their patients every day. THREATS rudimentary ASIAIt was a tough task and a very challenging pure tone for Telenor Corporation to start its network in Central ASIA because in these areas making the minds of people for buying a product is a tough task. Here people always refer the cus tomized and local products In Asian countries the elementary needs of the people are not fulfilled so they cannot reach a mobile. So it is a challenging task to motivate them to use mobile . CULTURE The change between the cultures makes the greatest resistance. People do not trust the new especially western companies and also dont accept their ways and strategies of businesses. COMPETITION WITH LOCAL MARKET . disputation in a foreign country with local companies is a great threat as a single wrong step of not only the organization itself but the country can affect the full-page business. ENVIRONMENTThe fluctuating and unstable situations i. e. political, economical, social situations of countries especially in underlying Asia really effect the growth, position, investment and profit level and service quality and availability. CONCLUSION Telenor is a telecommunication company having fewer weaknesses because of its well organise managerial structure and a better study of local m arkets. contempt of having so many threats Telenor came with very attractive packages and captured the attention of teenagesters, shift of young generation was due to affordable rates, relaxation in Short cognitive content Service, Easy Load Facility and GPRS Facility all at a same time.Telenor faced a lot of challenges during last years but survived due to strategic planning and better distribution of sales and services. REFERENCES 1. internet a. Telenor. com b. Wikipedia c. Ask. com d. google. com 2. Books a. Management Griffin Telenor ASA Jon Fredrik Baksaas President & CEO Other Business Group Communications Hilde M. Tonne decision maker wrong-doing President Strategy Group HR Bjorn Magnus Kopperud Executive Vice President Nordic Morten Karlsen Sorby Executive Vice President Asia Arve Johansen Senior Executive Vice President Central/ eastern hemisphere Europe Jan Edvard Thygesen Executive Vice President Legal Global Coordination Ragnar Kors? th Executive Vice President Ch ief Financial Officer Trond O. Westlie Executive Vice President