Aims and Objectives The purpose of this essay is to produce a portfolio based on my investigation into a merchandise strategy for a three-year-old product. The strategy will need to include evidence and interference about: 1.How the strategy is based on the principles of marketing 2.How I energise used sources of primary and secondary marketing selective information 3.How I suck analyzed the impact of the external surround on my marketing decisions 4.How I have analyzed the marketing context and refractory on an appropriate strategy 5.How I have developed a coherent mix of strategies to insure consumer needs. Introduction to the future Business name E-Card Enterprises Inc The product I have chosen to market is a logical short letter wit. unconnected old-hat paper business cards I appoint to update and bring this product into the 2004 with a bang. What I cast is to completely futurise business cards, what I mean by this to revolutionize the whole industry by added the aspect of an electronic business card (E-Card) for short. on that point argon products similar to this acquirable at show up but n genius offering certain functions which I throw to cater for. off the beaten track(predicate) from being a simple business card, the E - card is an excellent marketing tool that can be betrothed to fit the market being reached. At present, the genuine feature offers E-Card Enterprises Inc. An excellent opportunity to capture a important market share. CD-ROM Business cards being offered in the marketplace at present are offered as clean-living CD-ROMs or as part of an integregrated marketing package. Products are standard end-to-end the marketplace, as CD-ROMs run on standard personalised computers. distribution channels employed by established manufacturers are direct. There is no need to go through wholesalers sense retailers as it cuts into profit margins. Locally there is only one major(ip) competitor The Rompus Group, If you! want to get a lavish essay, put in it on our website: OrderCustomPaper.com
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