Improving Marketing in Viettel Corp

Shu -Te University College of Informatics Graduate School of education circumspection outmatch Improving the Management merchandising Information ashes in Viettel gage Student?Nguyen Thu Hien consultant?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau February, 2011 Improving the Management merchandising Information strategy in Viettel Corporation Student?Nguyen Thu Hien consultant?Dr. Jia-Rong Wen Dr. Nguyen Huu Chau A Thesis Submitted to the Graduate School of Information Management College of Informatics Shu-Te University In partial Fulfillment of the Requirements For the story of Master of Science in Information Management February 2011  subdivision of Information Management, Shu-Te University Improving the Management Marketing Information system of rules in Viettel Corporation Student?Nguyen Thu Hien Advisor: Dr. Jia-Rong Wen Co-adviser?Dr. Nguyen Huu Chau lift Although there have been many studies on the economic exercise and results of application of MIS application in the firms, especially on the eccentric of application MIS in decision making process, not so many research or studies work on a specific case of application the MIS in marketing activities in a typical firm.

The motivation of this paper is therefore to champaign the role of a Management Marketing Information System in the specific case of Viettel Corporation, a leading telecommunication attend to provider in Vietnam. Through qualitative research, the analyze looks at the MIS implementation process at Viettel, the system?s benefits and difficulties, and att empts to draw a issue forth of i concl! usions as well as implications to other Vietnamese corporations who would be chevvy in applying MIS systems for their marketing operations. Keywords: MIS, MkIS, MIS implementation. ii Acknowledgements I would like to pass this fortune to express my gratitude to all those who have helped and support me during my MIS crinkle and study. maiden of all, I would like to...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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