EC and Apparel Industry

Summary of Situation Presented in the Case A 1997 Kurt chromatic and Associates (KSA) have showed that 36% of consumers were willing to pay more for using up vesture (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates have been launched utilizing information technologies and mechanization that cook the linkage between a fashioners preferences and the capability of a manufacturer to produce apparel found on these preferences, or mass custom-builtization. It is a process that uses the comparable toil resources to manufacture a variety of similar, yet severally alone(p) products (TC, 2002). Apparel customization comes in three varieties, personalization, fit and design. Among various players, spheres discipline custom tailored apparel initiative is a enormously successful store of IT-driven strategy. The company sells traditional threads stressing bang up and value and the primarily means of marketing is catalog and fortissimo cat alogs. It is one of the first major apparel firms to recognize the in demand(predicate) Internet economics (Lves and Piccoli, 2003, p. 81). The CEO stated in his 1999 annual report that every sale through Internet potentially could be more profitable than through the catalog due to savings in selling costs that accounted for 40% of grimes End operating costs. In collaboration with its partner, picture Solutions Inc.

, Lands End launched several Internet-based custom tailored programs with a wide global reach of its supply chain and all custom products were made in Mexico. Since then, the company has managed to su stain its competitive return derived from ! IT-driven initiatives and doubled its net income in just four eld while total sales only increased a relatively moderate 14% in the same period. 2.          performance Factors a)         Barrier of Entry and the Exclusivity According to Porters matched Forces sample (CFM), additional companies may be reluctant to visualise the custom apparel market due to several factors, in particular, i) ... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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