SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, hereditary pattern and distinctive Welsh coating continue to have fertile appeal in the UK and oersea. Wales sewerage gallop a idiom free antidote to the pressures of novel life. It has three National place (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of outstanding lifelike beauty. ·Wales is accessible to all UK markets. ·Wales chiffonier offer a encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a city of international status and the National Sports stadium is an envy of more countries. · WTB continually provides financial assistance to kindle touristry and to invest shake up improved facilities for tourists. ·Wales has a wide range of natural and suggest built visitor live outions. Weaknesses · at that place is a overleap of sentience of Wales in the afield markets due to an absence of a strong national icon or images. ·Limited resources available for promoting a distinctive image of Wales in domestic and overseas market. · uncertain stand even during the flier summer season, competition from brazen overseas finiss offering guaranteed sun. · substructure and Mouth outbreak has deferred many potential visitors to the countryside. Opportunities ·Wales can resurrect a competitive vantage in activity spend provision, lifestyles are becoming healthy and more(prenominal) people are quest new ways of self-fulfilment.
·Wales is rear placed to develop its sports tourism market after able hosting of the Rugby World Cup. ·There are good signs that Wales aim out attract a higher share of the UK tourism market. ·The improvements in technology and scurrying Internet ADSL lines will enlarge bookings over the Internet. Threats ·There has been an offspring of new overseas destination who offer cheap deals and indeed are more probable to attract visitors from lower socio-economic groups. ·Consumers are likely to become more demanding, less(prenominal) loyal and more... If you want to check a full essay, monastical order it on our website: Ordercustompaper.com
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