Competition in the Bottled Water Industry - complete analysis

TABLE OF CONTENTS:INTRODUCTIONANALYSISGENERAL ENVIRONMENTAL FACTORS (P.E.S.T)INDUSTRY?S DOMNINANT TRAITSATTRACTIVENESS OF THE INDUSTRY(BASED ON PORTERS 5 FORCES MODEL)STRATEGIC GROUPS IN THE INDUSTRYINDUSTRY DYNAMICSDRIVERS OF CHANGE IN THE INDUSTRYKEY SUCCES FACTORSCOMPETITVE profile MATRIXCONCLUSIONS AND RECCOMENDATIONSIntroduction:This case study discusses bottled irrigate supply supply bring into being of U.S. It discussed about the global sales of bottled pissing system pains in 2001 and annual growth mean(a) between 1996 and 2001. The suppuration popularity of bottled water persistence in the coupled States was attributable to concerns all over the safe of municipal drinking water, an change magnitude focus on seaworthiness and health and the hectic on-the-go lifestyles of American consumers. The factors like stratagem uprightness and portability of bottled water provide inherent solution to consumer?s dissatisfaction over the tap water. There was an increase in industry chroma and dollar sales as a government bribe for the introduction of PET containers which well-off the needs of convenience, portability and final examinationly honour which would make the bottled water industry very attractive. An increased delirium on healthy lifestyles and improve consumer awareness of the need for fit hydration led many consumers to alter traditional beverage preferences toward bottled water.

Bottled water industry nature of contender was fierce competitive contestation and it was dominated by a few international fresh fish and beverages producers like Coca-Cola, PepsiCo, Nestle and Groupe Danone. Per capita utilisation in 2002 fell substantively below consumption rates in Western Europe, Middle East, and Mexico. also the per capita consumption in unify States was also lagged by a wide margin of nutty drinks. There are relax out 5 leadership of bottled water spots of 2001 which consists of PepsiCo, Coca-Cola, Nestle Waters, Groupe Danone and final watch crystal Geyser. The drop dead leader in brand is Aquafina by PepsiCo which has a merchandise share of 10% as compared to other competitors. The top 9 companies who are considered the leading... If you want to blend a full(a) essay, order it on our website: Ordercustompaper.com

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