Disney Reserch

Disneys unproblematic fair game market of 4-12-year-old boys and girls, is widely diverse, including the jr. half(prenominal) that argon still children and the older half that are on the peak of their teenage years (Mintel). This segment is considered primary beca mathematical function they have the greatest influence over their parents decision-making and are most excited about the brand.  These children are also heavy-users of the brand in that they experience the thrill of rides, wear Disney memorabilia, and use the brand as a source of entertainment.

In 2010, Disneys primary target market contained around 24.8 million kids and correspond approximately 8 ½ percent of the U.S. population (Mintel).  According to the U.S. nose count Bureau, these statistics are expected to rise to about 26 million, or 5% by 2015 (Mintel). This segment enjoys biking and swimming, surfing the Web, watching TV, vie video games, and participating in organized/partner-oriented sporting activities (Mintel). Boys and girls in this market also seek healthier alternatives, due to the change magnitude obesity of the market, and are trend seekers (Mintel). In addition, research shows that Latino children between 6-11-years-old are expected to increase 40% by 2015, and testament then represent 25% of all kids inside the primary target market age group (Mintel).



Marketers will have to take this into consideration and develop new slipway to market to this group, to increase brand awareness and use.   

Media consumption is on the rise with Disneys primary target market of 4-12-year-olds (Mintel). According to Mintel, the younger and older half of the primary target market is being exposed to an increasing amount of digital media. Although digital media usage is more prevalent amongst 9-12-year-olds, the younger half of the segment still engages in digital media usage, but to a lesser extent. On average, this segment averages seven hours and fifty-one minutes of media usage daily; they watch around 3 ½ hours of T.V. apiece day, and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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