The main goal of advertising is to manipulate people. Think about it: the whole idea of advertising of this or that product lies in the desire to sell it. The more you see it, the higher sales it gets. The fact that the product appears frequently on the screen does not necessarily mean that it is of better quality than that which is not advertised at all.
Quite often it's vice versa. For this reason, your task as a consumer is to be able to differentiate by yourself which product is worth buying and which isn't. Thus, the main idea of an advertising manipulation essay is to disclose and analyze the techniques which advertising agencies use in order to promote their products.
Obviously, you'll need to have some solid background on the subject in question as without knowing the basics in this field you won't be able to accomplish such task.
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