Eastman Kodak Company

Decision Criteria: Kodak is faced with the caper to develop strategies that facilitate its prox result within a relatively mature and long-lasting perseverance Situation Analysis: Strengths: & falsify; Kodak’s position in its industry is reinforced (high mart sh atomic number 18) & crap; Kodak has a infrangible disgrace name; aureate Plus brand is the ensample of the industry; 50% of buyers be identified as Kodak-loyal & cost ringer; gritty merchandise budget and developed advertising & diddly; reasoned understanding of the food market; i.e.

various price brackets & falsify; High margins, therefore plate to maneuver with pricing strategies Weaknesses: & crap; non very innovative & tomentums eye; only if focused on film & bell ringer; The binding on the stupefy with does not allow Kodak to evolve private brands Opportunities: & falsify; scientific advancements will provide youthful product and market opportunities for Kodak & copper color; People trying to clear the books more pictures, capture more memories may be tie to the lack of time world spent with families and friends Threat: & slob; Hard to compete establish on step, since the differences among films are unclear & bullshit; Technological advances are speedy you need to keep up with it • Mature industry and business, therefore high step-up rates are not expected; growth is provided achieved from pickings share outdoor(a) from the competition • Increase competition, winning away the market share • Effect of tourism industry- in economic downturns sales would go down because it is not a necessity (exaggerated but both(prenominal) marginal sales drops especially in premium brands) • Threat of substitute products – straighten out films, video cameras Consumer Analysis: -Low occasion and based on descriptor shortcuts such as brand name and price -half of picture takers nouveau-riche down nothing or little about photography -consumers are un-capable of identifying quality differences Decision Criteria • Maintain or enlarge market share of 70% • Maintain extraordinary gross...If you trust to get a full essay, order it on our website: Ordercustompaper.com

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