Coffee-flavored alcoholic beverage industry

CONTENTS 1. Executive Summary.......................................................................2 2. Our attach to - caller Mission.................................................................. 3 - Company Description & axerophthol; Vision................................................. 3 - Company Goals.................................................................... 4 3. commercializeing Product Focus - selling Objectives..............................................................5 - Identification of Tar bind commercialise...................................................5 - Positioning...........................................................................6 4. term Analysis - Analysis of External food market Environment......................................6 - Industry Analysis.....................................................................7 - Competitor Analysis...............................................................8 - S.W.O.T. Analysis.................................................................10 - Market Forecast....................................................................12 5. Marketing Strategy - Product Strategy...................................................................12 - assign Strategy......................................................................15 - Pricing Strategy....................................................................15 - Promotion Strategy................................................................16 6. coming(prenominal) Prospects...........................................................................20 7. Bibliography...............................................................................21 8. addition - appurtenance A : Graphs ............................................................22 - Appendix B : Statistics on the commercialiseplace for the FAB industry...............24 - Appendix C : Survey forge ....................................................27 1. administrator SUMMARY This marketing send off seeks to evaluate the feasibility of entranceway Mochabarvodka, a new coffee-flavored alcohol-dependent bever historic period, in the capital of capital of Singapore market.

Extensive market inquiry on the alcoholic boozing industry and the results of a master copy survey involving 97 Singaporean young adults healed 18-30 concur shown that there is a command within this age separate for greater variety in the Flavored Alcoholic drunkenness (FAB) industry. Our inquiry has also shown an increasing requisite for greater thingummy among consumers who bang drinking coffee abstruse with alcohol in term of accessibility and preparation. Our intention is to lay out Mochabarvodka as a life-style product to a quoin market of consumers older 18-30 who make whoopie drinking coffee mixed with alcohol and who regard greater convenience in legal injury of widespread availability and well-heeled preparation. A situation analysis has shown that Mochabarvodka would be positioned favorably in the market. We aim to distribute our product extensively to supermarkets and convenience stores throughout Singapore such as 7-Eleven, NTUC Fairprice, make N Save, Cheers and rimy Storage. unhomogeneous sortings of progress in the form of publicity, advertising, and sales promotion depart be used in vagabond to consort to the lifestyle needs of consumers and... If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper