Graphic Arts in Advertizing Graphics is a real important part of advertizing. Almost wholly avertizments require a design, lay divulge and publish unless it is a comercial, and even some comercials have figurer generated images. This paper explains a little history of graphic arts, where it e rattling came from, the printing process, how we go from an idea to the finishing touches of a project, and how it all applys to advertizing.
        The history of graphic design goes all the way mainstay to the beginning of time when ancient peoples would draw pictographs on the walls of caves and opposite places, but jumping ahead to the 1300s wood block printing of playing cards and textiles had been popular. Devotional prints of saints with images and lettering cut from the comparable block of wood were the first known as European block prints. So after the use of wood blocks for itsy-bitsy things they decided to try it on bigger things and started printing books with them. which took the literacy out of just the hands of the clergy and opened it up for the commoners. In the 1600s traveling merchants were replaced by fixed houses of patronage and their marks of identification were substituted by shop signboards. At first these signs were simple pictorial representations of the trade carried on within, for example a knife for a cutler.
save with time businesses became more competitive and imagery became more complex. These signs although very simple were the bigginnig of graphic design in advertizing. the printing jam was the primary vehicle for change. The invention of moveable type was attributed to Gutenberg in 1450 although many printers were working towards the same invention, was tied to the rise of printed deterrent example sayings, penny broadsheets and etchings that were to become the precursors to the...
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